Super exciting news! I've written an ebook. It's full of handy hints and exercises to help you up your game with smart phone photography for your wellbeing business so you can spend less time worrying about the quality of your photos and more time on the stuff you love.
Okay - twist my arm. Here is a snippet from the book to get your creative juices flowing:
“1.1 – Think About Your Brand
Visuals are almost always the first thing that someone will notice about your business. We all know that social media posts with a visual aspect attract much more engagement from potential clients. Prospects should be able to get a good feel for your brand from the visuals that you are using. One yoga brand might be perfectly aligned with photos taken out in nature, while another has a much more minimal, studio based aesthetic.”
1. Write down the first five words that come to mind when you describe your brand.
2. What kind of aesthetic do these words lend themselves to: dark, light, minimal, strong, soft...?
3. Think of 5 locations where you could take some photographs that have this feel to them.
4. Write down the top 10 poses or movements that your practice involves.
5. Write down the top 10 objects that your practice involves. (These may be props or accessories, items of clothing, or elements of interior design.)
6. Make arrangements to shoot in at least one of the locations you chose.
1.2 – People LOVE People
One of the most important thing to remember about producing imagery for your brand is that people LOVE people. The aim is to create an emotional engagement with your brand and your offering, and the best way to do that is to use people in your imagery. If you want to show your target audience – lets say a slightly overweight woman in her 30s – that she would be healthy and happy if she came to you for personal training, then you want to show a member of your target audience as being exactly that.
You don't need to have a face in every single picture, but the majority of your images should have some kind of human involvement in them.
1. Write down your target audience.
2. List 5 people – these may be clients or friends – who fit your ideal client profile.
3. Make contact with these people and ask them if they would want to be in your photographs.”
Excerpt From: Fran Cresswell. “Photography for Small Businesses.” iBooks.
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